Chapter 4, Ideation
Workshop 4 - Ideation
Brainstorming
A group problem-solving technique that involves the spontaneous(非籌劃安排的) contribution of ideas from all members of the group
To brainstorm is to use a set of specific rules and techniques which encourage and spark off new ideas which would never have happened under normal circumstances
Quantity »»»» Quality
Why Brainstroming?
because
we need ideas,
we have problems to solve
we are looking to improve creative thinking
we want our team to work together better
Rules for generating ideas?
- Withhold judgement
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Encourage wild ideas (free-wheeling)
- Build on the ideas of others
- Stay focused on the topic
- Be visual
- One conversation at a time
- Go for quantity (not quality)
- Have fun
Point of View
It is a meaningful and actionable problem statement, which allow will ideate and goal-oriented manner.
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[USER] needs to [USER’S NEED] because [INSIGHT]
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“How might we…?”
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“In what ways might we…?”
Reverse Brainstorming
Instead of asking how to solve the problem, reverse brainstorming focuses on the idea of what causes the problem or how to achieve an opposite result of what is expected. This method helps the team to understand the problem and highlight the ideas that can be used to solve it among other ideas discussed during the meeting. For example, the team thinks how to increase the cost instead of how to reduce it…etc.
—>brainstorm ideas to make things worse
Criteria for selecting ideas
| Criteria | Description |
|---|---|
| Desirability | use/stakeholder’s point of view |
| Feasibility | technical and organizational opportunities and constraints |
| Viability | financially viable, business potentialtial, market |
| Easiness of use | |
| Functional | |
| Sustainability | willingness to pay or good for environmnet |
| Maintainability | |
| Enhancing well-being/healthy lifestyle |